Starting with “Why” in AI

On the Fear of Death and building legacies, not technologies

Simon Sinek often spouts that when setting up a business or setting out to accomplish an audacious goal, think long and hard about why you’re doing it.

He famously captured this in his seminal work “Start with Why”, an approach to life and business that many entrepreneurs have adopted. The proposition is that the most successful ideas and businesses have a clear and authentic purpose that sustains them. In other words, if you want a product or service that is…