Why We Need to Teach Entrepreneurs Blue Ocean Strategy

In January 2012, Kodak filed for Chapter 11 bankruptcy protection.

A Kodak Moment

“A generation ago, a Kodak moment meant something that was worth saving and savoring. Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market.”

What’s Wrong With Mainstream Corporate Strategy?

Defining the Market Universe

“the best way to beat the competition is to make the competition irrelevant

Why We Need Fewer Red Oceans, and More Blue Oceans


What Kodak Missed

The Rising Imperative of Blue Oceans

How many of today’s industries were unknown 100 years ago?

The answer: many as basic as automobiles, music recording, and aviation.

Identify an untapped market, engage in value innovation, and create something that that world hasn’t seen before.



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